Bold Uniq Shop
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BestSeller50K Reviews
★★★★★The #1 Purple Toner on Amazon
Brass? Gone.
Salon-grade purple toner that lifts brass in one wash — without the salon price. Built for blonde, platinum & gray hair.
Get the trio · $28 Take the quiz →
Peta Certified
100%Vegan and Cruelty Free
Trusted by
44K+Reviews
4.4★ avg on Amazon
Always
100%· Paraben-free
Risk Free
100%Money-Back Guarantee
One brand · Three lines
Tone it. Rebuild it.Quench it.
Purple kills brass on blondes & grays. Boldplex rebuilds damaged hair. Coconut quenches dry strands. Pick yours — or run all three.
01
The Purple Line
Tone in one wash.
A hydrating purple toner for blonde, platinum & gray hair. Neutralizes brass without stripping moisture — salon results, drugstore price.
Kills brass
Neutralizes yellow tones in one wash.
Adds shine
Hydrates while it tones — no stripping.
Color safe
Vegan, sulfate & paraben free.
For blondes
Platinum, gray, silver — and balayage.
PURPLE SHAMPOO
$29.99
Explore the full Purple Routine →
Boldplex Bond Restore
Damage? Rebuilt.
A bond-building mask that rebuilds what bleach, color and heat broke. Works on every texture — straight, wavy, curly, coily.
Rebuilds bonds
Bondexa™ complex works from inside out.
Instant results
Visibly stronger, softer in 1 use.
All textures
Straight, wavy, curly, coily — all in.
Heat shield
Protects up to 450°F styling heat.
BOLDPLEX MASK
$27.99
Explore the full Boldplex Routine →
02
03
The Coconut Line
Dry hair? Drenched.
Deep coconut hydration that softens thirsty strands, tames frizz and shields hair from heat up to 450°F.
Deep hydration
Pure coconut oil + keratin complex.
Frizz control
Humidity-proof smoothness for 48 hours.
Heat shield
Protects up to 450°F styling heat.
Weightless
Fine hair to thick — zero heavy residue.
COCONUT MASK
$24.99
Explore the full Coconut Routine →
Find your routine
Take the quiz.
3 questions. 6-product routine matched to your hair.
Step 1 of 3
What’s ruining your wash day?
Pick the one that bugs you most.
Brassy yellow tones
Blonde, platinum, gray going warm.
Damage & breakage
Bleach, color, heat damage.
Dry, frizzy hair
Drinks conditioner like water.
Just maintenance
Healthy hair, keep it that way.
Step 2 of 3
Your hair color
Be honest — including last month’s bleach.
Blonde · Platinum
Gray · Silver
Brunette
Color-Treated Dark
Natural · Untouched
Step 3 of 3
How often do you wash?
No judgment.
Every day
2–3 times a week
Once a week
Less than weekly
Your routine
The Purple Routine
For blondes, platinums & silver queens.
Tone brass, brighten highlights, keep grays silvery — a 6-product routine your salonist would approve of.
WashCleanse
Essential
Purple Toning Shampoo
$29.99+ Add
Optional add-on
Purple Toning Conditioner
$29.99+ Add
TreatRepair · Tone
Essential
Purple Toning Conditioning Mask
$29.99+ Add
Optional add-on
Purple Toning Leave In Conditioner
$36.99+ Add
StyleFinish · Protect
Essential
Purple Toning Leave In Heat Protectant Spray
$20.99+ Add
Optional add-on
Blonde Toner Leave In Treatment Spray
$34.99+ Add
Full routine bundle
$48
Save $8 vs individual
Start over
Your routine
The Boldplex Routine
For damage, dryness & color-treated hair.
Bond-building repair for bleach + heat damage. A 6-product routine that rebuilds strand by strand.
WashCleanse
Essential
BoldPlex Strengthening Shampoo
$19.99+ Add
Optional add-on
BoldPlex Strengthening Conditioner
$26.99+ Add
TreatRepair · Tone
Essential
BoldPlex Deep Conditioning Mask
$27.99+ Add
Optional add-on
BoldPlex Smoothing Serum
$24.99+ Add
StyleFinish · Protect
Essential
Coconut Leave In Heat Protectant Spray
$24.99+ Add
Optional add-on
Boldplex 10-in-1 Leave In Heat Protectant Spray
$25.99+ Add
Full routine bundle
$54
Save $9 vs individual
Start over
Your routine
The Full Routine
Tone. Rebuild. Hydrate. All three.
Best of every line — 6 hero products picked across Purple, Boldplex, and Coconut for salon-fresh hair every wash day.
WashCleanse
Essential
BoldPlex Strengthening Shampoo
$19.99+ Add
Optional add-on
Moisture Max Conditioner
$27.99+ Add
TreatRepair · Tone
Essential
BoldPlex Deep Conditioning Mask
$27.99+ Add
Optional add-on
BoldPlex Smoothing Serum
$24.99+ Add
StyleFinish · Protect
Essential
Boldplex 10-in-1 Leave In Heat Protectant Spray
$25.99+ Add
Optional add-on
Boldplex 10-in-1 Leave In Heat Protectant Spray
$25.99+ Add
Full routine bundle
$68
Save $12 vs individual
Start over
Every product
The full shop.
\ \ Best Seller\ Purple Toning Shampoo \ \ Kills brass. Salon-safe. Blonde-approved.\ \ $29.99Add](/content/products/purple-toning-shampoo/index.html)
\ \ Best Seller\ Purple Toning Conditioner \ \ Kills brass. Salon-safe. Blonde-approved.\ \ $29.99Add](/content/products/purple-toning-conditioner/index.html)
\ \ Best Seller\ Purple Toning Conditioning Mask \ \ Kills brass. Salon-safe. Blonde-approved.\ \ $29.99Add](/content/products/purple-deep-conditioning-hair-mask/index.html)
\ \ Best Seller\ Purple Toning Trio \ \ Kills brass. Salon-safe. Blonde-approved.\ \ $67.99Add](/content/products/purple-hair-toning-trio/index.html)
\ \ Best Seller\ BoldPlex Strengthening Shampoo \ \ Rebuild damaged bonds. Stronger hair in one use.\ \ $19.99Add](/content/products/boldplex-strengthening-shampoo/index.html)
\ \ Best Seller\ BoldPlex Strengthening Conditioner \ \ Rebuild damaged bonds. Stronger hair in one use.\ \ $26.99Add](/content/products/boldplex-strengthening-conditioner/index.html)
\ \ Best Seller\ BoldPlex Deep Conditioning Mask \ \ Rebuild damaged bonds. Stronger hair in one use.\ \ $27.99Add](/content/products/boldplex-deep-conditioning-hair-mask/index.html)
\ \ Best Seller\ BoldPlex Bond Strengthening Trio \ \ Rebuild damaged bonds. Stronger hair in one use.\ \ $52.99Add](/content/products/boldplex-hair-strengthening-trio/index.html)
\ \ Best Seller\ BoldPlex Smoothing Serum \ \ Rebuild damaged bonds. Stronger hair in one use.\ \ $24.99Add](/content/products/boldplex-smoothing-serum/index.html)
\ \ Best Seller\ Moisture Max Shampoo \ \ Deep hydration. Soft, shielded, frizz-free hair.\ \ $23.99Sold out](/content/products/moisture-max-hydrating-shampoo/index.html)
\ \ Best Seller\ Moisture Max Conditioner \ \ Deep hydration. Soft, shielded, frizz-free hair.\ \ $27.99Add](/content/products/moisture-max-hydrating-conditioner/index.html)
\ \ Best Seller\ Coconut Leave In Heat Protectant Spray \ \ Deep hydration. Soft, shielded, frizz-free hair.\ \ $24.99Add](/content/products/coconut-leave-in-heat-protectant-spray/index.html)
Real customers. Real hair.
Reinas reales. Real receipts.
4.4★
30K+ Reviews
Marisol
Platinum blonde
🇺🇸 EN
★★★★★
"Byebye yellow"
The only purple shampoo that actually tones without drying me out. My hair feels healthier.
Verified · Amazon
Camila
3B curly
🇺🇸 EN
★★★★★
"Saved my hair"
After a highlight disaster my ends were snapping. Two masks in and my curls came back to life.
Verified · Amazon
Camille
Wavy
🇺🇸 EN
★★★★★
"Frizz free for real"
Miami humidity used to destroy my hair. This actually seals in moisture and stays smooth.
Verified · Amazon
Now stocked at CVS
Find us near you.
Bold Uniq is now available in 400+ CVS locations across the U.S.
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