Damage? Rebuilt.

Bond-building mask that rebuilds what bleach, color and heat broke.

What is Boldplex?

Bond-building repair that rebuilds what bleach, color and heat broke — from the inside out.

How to use it.

Five steps to rebuild, smooth and protect damaged hair from the inside out.

Step 1 · Cleanse

BoldPlex Strengthening Shampoo

Every wash

Work through wet hair into a rich lather, leave on 2 minutes to activate bond-building actives, rinse thoroughly.

Step 2 · Condition

BoldPlex Strengthening Conditioner

Every wash

Apply mid-length to ends after shampooing, leave on 3–5 minutes, rinse with cool water.

Step 3 · Rebuild

BoldPlex Deep Conditioning Mask

1–2× per week

Swap your conditioner for the mask, apply root to tip, leave on 5–10 minutes for intensive bond repair, rinse completely.

Step 4 · Smooth

BoldPlex Smoothing Serum

Every day

Apply a small amount to damp hair from mid-length to ends. Do not rinse. Eliminates frizz and seals the cuticle before blow-drying.

Step 5 · Restore

BoldPlex Hair Restore Oil

As needed

Apply 1–2 pumps to dry ends for finishing shine and frizz control. Do not rinse.

Every product.

Best Seller

BoldPlex Deep Conditioning Mask
Rebuild damaged bonds. Stronger hair in one use.
$27.99 Add

Best Seller

BoldPlex Strengthening Shampoo
Rebuild damaged bonds. Stronger hair in one use.
$19.99 Add

Best Seller

BoldPlex Strengthening Conditioner
Rebuild damaged bonds. Stronger hair in one use.
$26.99 Add

Best Seller

BoldPlex Smoothing Serum
Rebuild damaged bonds. Stronger hair in one use.
$24.99 Add

Best Seller

BoldPlex Hair Restore Oil
Rebuild damaged bonds. Stronger hair in one use.
$19.99 Add

Best Seller

Boldplex 10-in-1 Leave In Heat Protectant Spray
Rebuild damaged bonds. Stronger hair in one use.
$25.99 Sold out

Best Seller

Coconut Leave In Heat Protectant Spray
Deep hydration. Soft, shielded, frizz-free hair.
$24.99 Add

Best Seller

BoldPlex Bond Smoothing Mask & Oil Duo
Rebuild damaged bonds. Stronger hair in one use.
$48.99 Add

Best Seller

BoldPlex Bond Strengthening Travel Trio
Rebuild damaged bonds. Stronger hair in one use.
$31.99 Add

Best Seller

BoldPlex Bond Strengthening Trio
Rebuild damaged bonds. Stronger hair in one use.
$52.99 Add

Best Seller

Moisture Max Conditioner
Deep hydration. Soft, shielded, frizz-free hair.
$27.99 Add

Best Seller

Moisture Max Shampoo
Deep hydration. Soft, shielded, frizz-free hair.
$23.99 Sold out

Best Seller

Thermal Heat Protectant Spray
Deep hydration. Soft, shielded, frizz-free hair.
$34.99 Add

Made for your hair.

Bleach & Color-Damaged Hair

Rebuilds broken bonds caused by lightening and chemical color services.

Heat-Damaged Hair

Repairs and protects strands from daily heat styling up to 450°F.

Brittle & Breakage-Prone Hair

Strengthens from within to reduce snapping, splitting and shedding.

Over-Processed Hair

Restores elasticity and softness to hair that's been through too much.

Explore the other lines.

Tone

Purple
Neutralize brass in one wash. For blondes, platinum & gray hair.

Hydrate

Coconut
Deep coconut moisture for dry, frizzy, thirsty strands.