# Damage? Rebuilt.

Bond-building mask that rebuilds what bleach, color and heat broke.

## What is Boldplex?

Bond-building repair that rebuilds what bleach, color and heat broke — from the inside out.

## How to use it.

Five steps to rebuild, smooth and protect damaged hair from the inside out.

### Step 1 · Cleanse

#### BoldPlex Strengthening Shampoo

Every wash

Work through wet hair into a rich lather, leave on 2 minutes to activate bond-building actives, rinse thoroughly.

### Step 2 · Condition

#### BoldPlex Strengthening Conditioner

Every wash

Apply mid-length to ends after shampooing, leave on 3–5 minutes, rinse with cool water.

### Step 3 · Rebuild

#### BoldPlex Deep Conditioning Mask

1–2× per week

Swap your conditioner for the mask, apply root to tip, leave on 5–10 minutes for intensive bond repair, rinse completely.

### Step 4 · Smooth

#### BoldPlex Smoothing Serum

Every day

Apply a small amount to damp hair from mid-length to ends. Do not rinse. Eliminates frizz and seals the cuticle before blow-drying.

### Step 5 · Restore

#### BoldPlex Hair Restore Oil

As needed

Apply 1–2 pumps to dry ends for finishing shine and frizz control. Do not rinse.

## Every product.

#### Best Seller

**BoldPlex Deep Conditioning Mask**  
Rebuild damaged bonds. Stronger hair in one use.  
$27.99
[Add](/content/products/boldplex-deep-conditioning-hair-mask/index.html)

#### Best Seller

**BoldPlex Strengthening Shampoo**  
Rebuild damaged bonds. Stronger hair in one use.  
$19.99
[Add](/content/products/boldplex-strengthening-shampoo/index.html)

#### Best Seller

**BoldPlex Strengthening Conditioner**  
Rebuild damaged bonds. Stronger hair in one use.  
$26.99
[Add](/content/products/boldplex-strengthening-conditioner/index.html)

#### Best Seller

**BoldPlex Smoothing Serum**  
Rebuild damaged bonds. Stronger hair in one use.  
$24.99
[Add](/content/products/boldplex-smoothing-serum/index.html)

#### Best Seller

**BoldPlex Hair Restore Oil**  
Rebuild damaged bonds. Stronger hair in one use.  
$19.99
[Add](/content/products/boldplex-hair-restore-oil/index.html)

#### Best Seller

**Boldplex 10-in-1 Leave In Heat Protectant Spray**  
Rebuild damaged bonds. Stronger hair in one use.  
$25.99
[Sold out](/content/products/boldplex-10-in-1-leave-in-heat-protectant-spray/index.html)

#### Best Seller

**Coconut Leave In Heat Protectant Spray**  
Deep hydration. Soft, shielded, frizz-free hair.  
$24.99
[Add](/content/products/coconut-leave-in-heat-protectant-spray/index.html)

#### Best Seller

**BoldPlex Bond Smoothing Mask & Oil Duo**  
Rebuild damaged bonds. Stronger hair in one use.  
$48.99
[Add](/content/products/boldplex-bond-smoothing-mask-oil-duo/index.html)

#### Best Seller

**BoldPlex Bond Strengthening Travel Trio**  
Rebuild damaged bonds. Stronger hair in one use.  
$31.99
[Add](/content/products/boldplex-hair-strengthening-travel-trio/index.html)

#### Best Seller

**BoldPlex Bond Strengthening Trio**  
Rebuild damaged bonds. Stronger hair in one use.  
$52.99
[Add](/content/products/boldplex-hair-strengthening-trio/index.html)

#### Best Seller

**Moisture Max Conditioner**  
Deep hydration. Soft, shielded, frizz-free hair.  
$27.99
[Add](/content/products/moisture-max-hydrating-conditioner/index.html)

#### Best Seller

**Moisture Max Shampoo**  
Deep hydration. Soft, shielded, frizz-free hair.  
$23.99
[Sold out](/content/products/moisture-max-hydrating-shampoo/index.html)

#### Best Seller

**Thermal Heat Protectant Spray**  
Deep hydration. Soft, shielded, frizz-free hair.  
$34.99
[Add](/content/products/thermal-heat-protectant-spray/index.html)

## Made for your hair.

### Bleach & Color-Damaged Hair

Rebuilds broken bonds caused by lightening and chemical color services.

### Heat-Damaged Hair

Repairs and protects strands from daily heat styling up to 450°F.

### Brittle & Breakage-Prone Hair

Strengthens from within to reduce snapping, splitting and shedding.

### Over-Processed Hair

Restores elasticity and softness to hair that's been through too much.

## Explore the other lines.

### Tone

**Purple**  
Neutralize brass in one wash. For blondes, platinum & gray hair.

### Hydrate

**Coconut**  
Deep coconut moisture for dry, frizzy, thirsty strands.